|The cause is what counts|
A while back a major giving fundraiser told me that one of his contacts had passed away. There was real grief in his voice and he said ‘I think I spent more time with him than some of my best friends’ – said in humour but a touch of truth there. Building relationships is not just about ‘eyes on the prize’ for fundraisers, it’s about making a human connection.
The bereaved partner knew that it was more than just ‘money hunting’ and kindly phoned him directly when her husband died, and invited him to the funeral.
Remember, fundraisers are human too. We really do care about the people we meet and work with who support our work, not just the beneficiaries.
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Photo (C) Carolyn Sheppard