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| The cause is what counts |
A while back a major giving fundraiser told me that one of
his contacts had passed away. There was real grief in his voice and he said ‘I think
I spent more time with him than some of my best friends’ – said in humour but a
touch of truth there. Building
relationships is not just about ‘eyes on the prize’ for fundraisers, it’s about
making a human connection.
The bereaved partner knew that it was more than just ‘money
hunting’ and kindly phoned him directly when her husband died, and invited
him to the funeral.
Remember, fundraisers are human too. We really do care about
the people we meet and work with who support our work, not just the
beneficiaries.
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Photo (C) Carolyn Sheppard
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