Virtually everyone accesses charitable services at some time
in their lives, whether it’s receiving advice on debt, mental health support,
playground equipment for children, protecting vulnerable individuals or
supporting people with life threatening diseases. Seriously – take a close look at your life
and you will find multiple interactions with organizations that you may not
even realise were charities. In these times of austerity, the government are relying more
and more on charities to deliver key services, whilst at the same time cutting the
funding available.
I studied for the IoF Diploma in Fundraising in 2015 |
Charities need a way to achieve
their charitable
objects; whilst the use of volunteers is invaluable, you cannot run the
sector on volunteers alone. Finance, for
example, is not a job for the enthusiastic amateur, especially where a
charity’s turnover may run into millions. There are roles within charities that
can be very well performed by volunteers, and there are roles that need
professionals with specialist skills and expertise. Charities need to be managed effectively and
efficiently, and they need the right staff and tools to achieve this. They all
face their different challenges – for a charity that delivers mosquito nets to
Africa, for example, your donation must not only cover the cost of a net, but
the procurement, storage and transport of the net, secure money handling (and
measures against corruption along the way), and the staff needed to complete
all the processes needed to ensure safe delivery to the beneficiary. For a charity that helps homeless people,
they need premises, utilities, food, health and safety for the volunteers and
staff, and sometimes even protection from those they seek to help. To support
medical research, you need a charity that understands the science and can
allocate your donation to the most promising research; it would be exceedingly
hard to give directly to medical research without expert knowledge.
In order for any charity to have the funds it needs to
deliver its charitable
objects, most charities must ask for the money it needs – whether that is
from governments, trusts and foundations, wealthy individuals or the general
public.
I am aware that there are scammers and poor practice in all
sectors, but it is by no means as prevalent in the third sector as the media
implies. ‘Charity does good job, helps people’
rarely makes an interesting headline. You
can research any charity on the Charity
Commission website and you can also get an idea of what their overheads are
from Charity Choice. But you can’t just estimate the effectiveness
of a charity’s work through how much goes ‘directly’ on the cause, look at what
the charity deliver (a service charity will have a much larger staff salary,
for example). Also, look at who is funding them; big funders have strict
criteria before giving their money away.
I am a fundraiser, and I’m proud to be a fundraiser. I will defend my sector, and defend the
professionals who work for a greater good.
These are my personal opinions, based on the bias I have developed
through working for amazing causes, with fantastic people, doing terrific
jobs.
Further reading/references:
- Olive Cooke – a fundraising blog
- The Charity Commission
- Do it for good
- NCVO – volunteering
- Fundraising Regulator
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Here’s a small selection of charities you may not have heard
of:
- Bloodwise (blood cancer)
- People’s Trust for Nature Conservation
- Aurora Health Foundation (abuse)
- CBM (international disability)
- SexYouaility (for young LGBT)
- Cat survival trust (big cats)